‫Now that you've completed the cost estimation process, you need to think about all of the activities
‫that would be aligned to those particular categories. In the section we're going to focus on business
‫activities.
‫A business activity screener allows you to detail all activities which will be related to your project
‫and walk through the evaluation process to either modify or remove activities which may seem redundant
‫or unnecessary for your project. Using the attach activity template
‫start with one category at a time.
‫So if your first category is marketing, you're going to place marketing in the activity category and
‫in the second column, you're going to name every single activity which will be related to that marketing
‫category. Alongside those activities
‫you should include descriptions owners as far as particular resources, stakeholders or departments.
‫And then you'd also like to align with your business goals.
‫So this goes back to justifying the need for those items that are in your budget if you have any metrics
‫to include with those activities.
‫Be sure to include those items as well.
‫Let's walk through an example.
‫So marketing is our category.
‫Our activity name is brainstorming or description as discussing ideas and concepts that we can convert
‫into commercial products and sales.
‫The owner could possibly be the marketing department, the business school support, it could be the
‫launch of a new product or service line.
‫And the KPIs could be the potential number of products that this idea supports throughout the year.
‫So if it's 50 percent of products.
‫Seventy five percent of products, or if your department is only focused on one product, that would
‫be one hundred percent.
‫Again, let's try to apply the activity template to either a real life scenario current project that
‫you are in or pass project.
‫And if this is your first time being involved in a process like this, create a hypothetical scenario
‫in which you can apply and use the activity template.